A UU Sales Pitch, a response to an Atlanta Unitarian

July 10, 2006

An Atlanta Unitarian wrote about the UU sales pitch:

I was recently talking with another new Unitarian on how we “sell” our religion to others. My original sales pitch was: “You don’t have to believe in anything in particular to join our group.” Her sales pitch was: “We take the best of every religion, with out taking the bad stuff.”

Well I don’t think it takes a genius to see which sales pitch is better. Hers is both better and more accurate than mine. In fact, my sales pitch is so weak I’m shocked I would even say it aloud – that the best we have to offer is a lack of constraints, total personal freedom? Is this what we offer? Why join a group whose main offering is to leave you just the way you were before you joined?

…I think there is a core stance to Unitarianism, or if there isn’t one I think there is something I would like to place at its center, to give it a core stance in my mind…

I think it is a profound difference that we can believe what we want to believe, and think what we want to think, and still be in community with others. That is huge and that is why I go to a UU church. I don’t understand why I read so many UU bloggers who seem to have a longing to have some kind of belief besides good moral code in common.

Also, I don’t think that UU’s are just changed by the communities they join, they also change the community. That is what part of my sales pitch could be:

~*~The UU church is a dynamic community. ~*~
~*~Imagine a spiritual home where you can actually add your voice, energy and vibrancy to the mix rather than supressing it!!~*~
~*~Pretty radical, huh. ~*~
~*~It’s exciting and alive and you can be a part of it. ~*~

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